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Lands' End, an American Apparel and Outerwear Firm, Ships Each

Question 326

Multiple Choice

Lands' End, an American apparel and outerwear firm, ships each order within 48 hours and its guarantee is said to be the best in the world, as exemplified by its tagline "Guaranteed Period." These marketing actions by Lands' End most likely reflect its ________ goals.


A) profit
B) market share
C) employee welfare
D) social responsibility
E) customer satisfaction

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