Figure 2-5 -LEGO Has Traditionally Been Successful Selling Its Classic Construction Sets

Multiple Choice

Figure 2-5
-LEGO has traditionally been successful selling its classic construction sets to boys. Recently, LEGO introduced a line of building toys especially for girls called LEGO Friends. Although based on the same construction bricks and detailed instructions, the line included female characters, pink and purple theme colors, and allowed girls to construct more story-related pieces. Considering Figure 2-5 above, this is an example of a ________ strategy that would be found in quadrant ________.

A) diversification; D
B) market penetration; A
C) product development; B
D) market development; C
E) Product-market evolution; D