American Express, the Credit Card and Travel Organization, Has a Long

Multiple Choice

American Express, the credit card and travel organization, has a long history of working for the good of all in its New York community. In 1885, it engaged its employees to help raise money to build the pedestal of the Statue of Liberty. Today, it has a program to help restore, preserve, and revitalize historic sites in New York City. These actions by American Express are partial fulfillment of the ________ goals this firm has established for itself as a corporate citizen.

A) unit sales
B) market share
C) sales revenue
D) customer satisfaction
E) social responsibility