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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    Market Segmentation Is a Part of What Step in the Strategic
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Market Segmentation Is a Part of What Step in the Strategic

Question 81

Question 81

Multiple Choice

Market segmentation is a part of what step in the strategic marketing process?


A) situation analysis
B) market-product focus, customer value proposition, and goals
C) marketing program
D) implementation
E) evaluation

Correct Answer:

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