WW International, Formerly Weight Watchers, Is a Weight-Management Company with Operations

Multiple Choice

WW International, formerly Weight Watchers, is a weight-management company with operations in about 30 countries. Consumers buy almost $5 billion of Weight Watchers-branded products each year, and every week approximately 1.3 million people attend Weight Watchers meetings. The company's brand recognition and meeting infrastructure are difficult for competitors to match, providing a

A) viable mission.
B) competitive advantage.
C) tactical innovation.
D) core benefit.
E) sales orientation.