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During Super Bowl 50, Taco Bell Unveiled a New Offering

Question 150

Multiple Choice

During Super Bowl 50, Taco Bell unveiled a new offering for the U.S. market, the "quesalupa," a hybrid of a quesadilla and a chalupa. Here, Taco Bell was using a ________ strategy.


A) product development
B) market development
C) market penetration
D) diversification
E) market saturation

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