The Purpose of Business Portfolio Analysis Is to

Multiple Choice

The purpose of business portfolio analysis is to

A) add or delete product line and brand extensions.
B) search for growth opportunities from among current and new markets as well as current and new products.
C) alter a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and increase sales.
D) determine which strategic business unit or offering generates cash and which one requires cash to fund the organization's growth opportunities.
E) seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.