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    Marketing Study Set 15
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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    Figure 2-4In Figure 2-4 Shown Above, a Representation of the BCG
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Figure 2-4In Figure 2-4 Shown Above, a Representation of the BCG

Question 199

Question 199

Multiple Choice

  Figure 2-4In Figure 2-4 shown above, a representation of the BCG business portfolio analysis, SBUs found in quadrant D would be called A)  cash cows. B)  stars. C)  question marks. D)  treasure chests. E)  dogs. Figure 2-4In Figure 2-4 shown above, a representation of the BCG business portfolio analysis, SBUs found in quadrant D would be called


A) cash cows.
B) stars.
C) question marks.
D) treasure chests.
E) dogs.

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