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A Competitive Advantage Refers to

Question 195

Multiple Choice

A competitive advantage refers to


A) the cluster of benefits that an organization promises customers to satisfy their needs.
B) those characteristics of a product that make it superior to competitive substitutes.
C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
D) actions taken by a firm with the sole intent of putting a competitor out of business.
E) the added value given to a product beyond the functional benefits provided.

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