Figure 2-5 - Taco Bell Sells Doritos Locos Tacos in the United

Multiple Choice

Figure 2-5
- Taco Bell sells Doritos Locos Tacos in the United States, with shells made out of Nacho Cheese Doritos. At introduction, the chain sold 100 million tacos in the first 10 weeks alone, its most popular product launch of all time. Considering Figure 2-5 above, this is an example of a ________ strategy that would be found in quadrant ________.

A) market penetration; A
B) product development; B
C) Diversification; D
D) market development; C
E) product-market expansion; D