Points of Difference Refer to

Multiple Choice

Points of difference refer to

A) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
B) the cluster of benefits that an organization promises customers to satisfy their needs.
C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
D) those characteristics of a product that make it superior to competitive substitutes.
E) the use of percentage points of market share to allocate marketing resources effectively for different product lines within the same firm.