Multiple Choice
Which of these statements about online advertising is most accurate?
A) It is easy to measure the impact of online advertising.
B) Although annoying, click fraud and web-tipping are not causing real financial damage.
C) Although they are popular for younger generations, few baby boomers can be reached with online ads.
D) Though all online ads may not result in "clicks," studies show they can still result in higher purchases and website traffic.
E) "Clickbots" can help eliminate fraud in online advertising.
Correct Answer:
Verified
Correct Answer:
Verified
Q275: One of the primary benefits Fallon Worldwide
Q276: The consumer sales promotion that involves the
Q277: Recent studies comparing advertising in different media
Q278: The number of different people or households
Q279: In 2000, a 30-second ad during the
Q281: A limited-service agency<br>A) provides the most complete
Q282: Which of these is leading to changes
Q283: The percentage of households in a market
Q284: When developing the advertising program, specifying _
Q285: Which of these statements about sales tests