A Full-Service Advertising Agency Is

Multiple Choice

A full-service advertising agency is

A) an advertising agency that not only provides a complete range of services, including market research, media selection, copy development, artwork, and production, but it also has input into actual product design.
B) an advertising agency that specializes in one aspect of the advertising process such as developing advertising copy or providing social media services.
C) an advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production.
D) a firm that is large enough to carry its own in-house advertising staff to provide all advertising services the company needs.
E) one that sets a firm's advertising objectives, designs the market research, recommends media selection, suggests copy development and artwork, and then allows the firm to implement the recommendations itself.