Michael Angelo's Pepperoni Mini Calzones Are Easy-To-Prepare Snacks, but the Manufacturer

Multiple Choice

Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks, but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones. The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product. Which method would it most likely employ?

A) Advertise on television showing a mother preparing the snack in less than 60 seconds in the microwave.
B) Provide a premium to build customer goodwill by receiving reduced-price merchandise.
C) Have a sign that will be placed on the grocer's freezer where the product is offered for sale.
D) Use a rebate to encourage customers to purchase the snack and increase customer confidence in the product.
E) Use a demonstrator hired by the company to prepare the snack in a grocery store and give away samples of the snack to shoppers as they pass by.