Multiple Choice
During a recent winter immunization campaign, the Centers for Disease Control and Prevention used the media to encourage all Americans to be vaccinated against the seasonal flu virus. This is an example of a ________, in which the media donated free space and airtime.
A) news release
B) news conference
C) public service announcement
D) cooperative advertisement
E) charitable advertisement
Correct Answer:

Verified
Correct Answer:
Verified
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