Multiple Choice
After the release of the movie E.T., sales of Hershey's Reese's Pieces soared while Mars, the makers of M&M'S, regretted not permitting its product to be used in the film. The use of Reese's Pieces in the movie is an example of
A) product continuity.
B) subsidized advertising.
C) subliminal direction.
D) showrooming.
E) product placement.
Correct Answer:
Verified
Correct Answer:
Verified
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