Multiple Choice
A mother handed her college-aged son a clipped ________ and said, "Use this to get 25 cents off the Birds Eye lima beans I need you to pick up for dinner," which shows that Birds Eye has been successful in its attempt to stimulate demand.
A) coupon
B) rebate
C) sample
D) deal
E) premium
Correct Answer:

Verified
Correct Answer:
Verified
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