A Channel of Communication Refers to

Multiple Choice

A channel of communication refers to

A) the selection of either paid or nonpaid forms of information dissemination.
B) a similar understanding and knowledge that a sender and receiver apply to a message.
C) an open-ended dialogue between the marketing department and the firm responsible for developing the IMC program.
D) a social network-based forum that allows customers to communicate their likes, dislikes, suggestions, and concerns to an organization 24 hours a day, 365 days a year.
E) the means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process.