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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    In Which Sales Budgeting Approach Is the Amount of Money
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In Which Sales Budgeting Approach Is the Amount of Money

Question 191

Question 191

Multiple Choice

In which sales budgeting approach is the amount of money allocated based on past or anticipated sales?


A) competitive parity
B) all-you-can-afford
C) objective and task
D) percentage of sales
E) relative scale

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