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    Marketing Study Set 15
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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    In the Feedback Loop, the Impact the Message Has on the Receiver's
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In the Feedback Loop, the Impact the Message Has on the Receiver's

Question 238

Question 238

Multiple Choice

In the feedback loop, the impact the message has on the receiver's knowledge, attitude, or behaviors during the communications process is referred to as


A) feedback.
B) a field of experience.
C) noise.
D) a response.
E) a hierarchy of effects.

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