Multiple Choice
Figure 18-2
-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 18-2 above, the promotional element labeled D represents
A) advertising.
B) personal selling.
C) public relations.
D) sales promotion.
E) direct marketing.
Correct Answer:

Verified
Correct Answer:
Verified
Q235: The owner of a cosmetics start-up told
Q236: Managers often use the promotion-to-sales ratio on
Q237: The promotion-to-sales ratio is a measure used
Q238: In the feedback loop, the impact the
Q239: Sales promotion refers to<br>A) a short-term inducement
Q241: A paid form of nonpersonal communication about
Q242: What is the nature of the "paid"
Q243: Which stage of the product life cycle
Q244: The promotional mix includes which of these?<br>A)
Q245: When a furniture company employs designers that