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  3. Study Set
    Marketing Study Set 15
  4. Exam
    Exam 18: Advertising, Sales Promotion, and Public Relations
  5. Question
    Figure 18-2 -To Communicate with Consumers, a Company Can Use One or One
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Figure 18-2 -To Communicate with Consumers, a Company Can Use One or One

Question 2

Question 2

Multiple Choice

  Figure 18-2 -To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 18-2 above, the promotional element labeled B represents A)  advertising. B)  personal selling. C)  public relations. D)  sales promotion. E)  direct marketing. Figure 18-2
-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 18-2 above, the promotional element labeled B represents


A) advertising.
B) personal selling.
C) public relations.
D) sales promotion.
E) direct marketing.

Correct Answer:

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