In the Hierarchy of Effects, Evaluation Refers to

Multiple Choice

In the hierarchy of effects, evaluation refers to

A) the consumer's ability to recognize and remember the product or brand name.
B) the consumer's appraisal of the product or brand on important attributes.
C) an increase in the consumer's desire to learn about some of the features of the product or brand.
D) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.
E) the consumer's first actual purchase and use of the product or brand.