Which of the Following Guidelines Help Ensure the Success of Mobile

Multiple Choice

Which of the following guidelines help ensure the success of mobile marketing?

A) Campaigns should use A-list celebrities for best results with students.
B) Communications should use audio or video content but not both.
C) Firms should be avoid social media due to its rapidly changing popularity.
D) Communication should be honest, authentic, and transparent about the purpose and value of the brand.
E) Communication should include extensive text and images to explain the features and benefits of the product.