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All of These Are Challenges and Opportunities That Direct Marketing

Question 44

Multiple Choice

All of these are challenges and opportunities that direct marketing faces in global markets except which?


A) The need for improved reliability and security in many countries has slowed the growth of direct mail.
B) The availability of credit and credit cards varies throughout the world.
C) The European Union recently deregulated the use of web "tracking" tools by direct marketers to segment consumers and match them with advertising are very popular among consumers.
D) The mail, telephone, and Internet systems in many countries are not as well developed as they are in the United States.
E) The European Union passed a consumer privacy law, called the Data Protection Directive due to consumer concerns about privacy.

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