During the Planning Phase of the Promotion Program, Marketers Focus

Multiple Choice

During the planning phase of the promotion program, marketers focus on the four Ws, which include all of these questions except which?

A) What are the promotion objectives, the budget, and the kinds of copy to use?
B) Why is the promotion being done?
C) When should the promotions be run?
D) Who is the target audience?
E) Where should the promotions be run?