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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    The Process of a Sender Transforming an Idea into a Set
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The Process of a Sender Transforming an Idea into a Set

Question 25

Question 25

Multiple Choice

The process of a sender transforming an idea into a set of symbols during the communication process is referred to as


A) decoding.
B) encrypting.
C) message formation.
D) advertising.
E) encoding.

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