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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    The Formula to Calculate a Promotion-To-Sales Ratio Is: Total Promotion
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The Formula to Calculate a Promotion-To-Sales Ratio Is: Total Promotion

Question 202

Question 202

Multiple Choice

The formula to calculate a promotion-to-sales ratio is: Total promotion expenditures divided by


A) total marketing costs.
B) unit sales price.
C) average revenue.
D) net sales.
E) total sales.

Correct Answer:

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