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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    Communication Is the Process of Conveying a Message to Others
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Communication Is the Process of Conveying a Message to Others

Question 205

Question 205

Multiple Choice

Communication is the process of conveying a message to others and it requires six elements. Which process is one of these elements?


A) identifying
B) rationalizing
C) targeting
D) branding
E) encoding

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