A Marketing Manager at an Auto Company Computed Its Promotion-To-Sales

Multiple Choice

A marketing manager at an auto company computed its promotion-to-sales ratio, that of the major competitor, and the auto industry itself. She found that the company's ratio was 2.8 percent, the competitor's ratio was 4.5 percent, and the auto industry average was 6.7 percent. She then realized

A) she was spending too little on promotional efforts.
B) she needed to explain these numbers to her boss, especially in relation to the industry.
C) the competitor shortly would be taking market share from the company.
D) she spent her promotional dollars effectively.
E) overall the industry was wasting money on ineffective sales promotions such as cash-back offers.