Multiple Choice
The General offers automobile insurance online. Buyers can purchase a policy over the Internet and the company will provide immediate proof of insurance to get legal drivers on the road quickly. This shows how the digital marketspace contributes to customer value through the creation of
A) service utility.
B) form utility.
C) place utility.
D) possession utility.
E) price utility.
Correct Answer:
Verified
Correct Answer:
Verified
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