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    Marketing Study Set 15
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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    Online Shopping and Buying Helps Consumers Avoid Traffic and Standing
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Online Shopping and Buying Helps Consumers Avoid Traffic and Standing

Question 44

Question 44

Multiple Choice

Online shopping and buying helps consumers avoid traffic and standing in store checkout lines; they sometimes use online shopping for


A) customerization.
B) control.
C) convenience.
D) utilitarianism.
E) marketplace value.

Correct Answer:

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