Which of These Examples Demonstrates How the Digital Marketspace Creates

Multiple Choice

Which of these examples demonstrates how the digital marketspace creates customer value through form utility?

A) Recreational Equipment, Inc. (REI) , an outdoor gear marketer, receives 35 percent of its orders between the hours of 10 p.m. and 7 a.m. when its retail stores are closed.
B) Forty-five percent of sales at Amazon.com are from buyers who live outside the United States.
C) Travelocity.com provides almost immediate access to and confirmation of travel arrangements and accommodations.
D) Bluefly.com, an apparel company, encourages customers to create their own uniquely designed shirts.
E) Pediatricians can purchase dinosaur stethoscope covers at AllHeart.com.