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At the De Beers Website, Users Can Design Their Own

Question 221

Multiple Choice

At the De Beers website, users can design their own rings and show them to others. One out of five website visitors e-mail their ring design to friends and relatives who may then visit the site. De Beers is using ________ to promote its diamonds.


A) opt-in marketing
B) customerization
C) stealth marketing
D) buzz marketing
E) viral marketing

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