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    Marketing Study Set 15
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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    A Process That Automatically Groups People with Similar Buying Intentions
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A Process That Automatically Groups People with Similar Buying Intentions

Question 16

Question 16

Multiple Choice

A process that automatically groups people with similar buying intentions, preferences, and behaviors and then predicts future purchases is referred to as


A) a choiceboard.
B) collaborative filtering.
C) connectivity.
D) interactive marketing.
E) personalization.

Correct Answer:

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