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    Marketing Study Set 15
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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    There Are Several Product Characteristics That Dominate Online Consumer Buying
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There Are Several Product Characteristics That Dominate Online Consumer Buying

Question 15

Question 15

Essay

There are several product characteristics that dominate online consumer buying today and for the foreseeable future. List them and give an example of each.

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The general product characteristics that...

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