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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    A Consumer's Consent to Receive E-Mail and Advertising Based on Personal
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A Consumer's Consent to Receive E-Mail and Advertising Based on Personal

Question 211

Question 211

Multiple Choice

A consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer is called


A) opt-in.
B) e-consent.
C) a cookie.
D) spam.
E) e-authorization.

Correct Answer:

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