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    Marketing Study Set 15
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    Exam 17: Integrated Marketing Communications and Direct Marketing
  5. Question
    ________ Is the Practice of Examining Products Online and Then
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________ Is the Practice of Examining Products Online and Then

Question 209

Question 209

Multiple Choice

________ is the practice of examining products online and then buying them in a store.


A) Multichannel buying
B) Pull marketing
C) Intertype retailing
D) Webrooming
E) Social commerce

Correct Answer:

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