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    Marketing Study Set 15
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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    ________ Means a Consumer Has Been Given the Option to Receive
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________ Means a Consumer Has Been Given the Option to Receive

Question 230

Question 230

Multiple Choice

________ means a consumer has been given the option to receive e-mail and advertising and has agreed, based on personal data supplied by the consumer.


A) E-consent
B) NetChoice
C) NetAgreement
D) Opt-in
E) E-authorization

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