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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    ________ Refers to the Ability of Consumers to Stop or Change
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________ Refers to the Ability of Consumers to Stop or Change

Question 229

Question 229

Multiple Choice

________ refers to the ability of consumers to stop or change the kind, amount, or timing of information sent to them about products or brands.


A) E-decline
B) Consent-revocation
C) Opt-out
D) Permission-denial
E) Authorization-retraction

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