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    Marketing Study Set 15
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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    Computer Files That a Marketer Can Download onto the Computer
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Computer Files That a Marketer Can Download onto the Computer

Question 10

Question 10

Multiple Choice

Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer's website are referred to as


A) bots.
B) cookies.
C) spiders.
D) spam.
E) interstitials.

Correct Answer:

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