Multichannel Marketing Refers to

Multiple Choice

Multichannel marketing refers to

A) selling the same product to the same customers under two distinct brand names.
B) selling the same product to the same customers at two different price points through two different distributors.
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and online.
D) the use of bots to find the best prices and make purchases from multiple websites simultaneously.
E) the blending of nonelectronic communication and delivery channels to counteract the power of online buying.