The Clinique Division of Estée Lauder, Inc

Multiple Choice

The Clinique Division of Estée Lauder, Inc., markets cosmetics and built its business in traditional department stores. Clinique now reports 80 percent of current customers who visit its website later purchase a Clinique product at a department store. Clinique has become a ________ marketer.

A) social
B) transactional
C) multichannel
D) transformational
E) conversion