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A Hypermarket Is

Question 69

Multiple Choice

A hypermarket is


A) a category killer that specializes in electronics.
B) a form of intertype competition consisting of general merchandise stores.
C) a shopping mall anchored by four or more department stores such as Sears or Nordstrom.
D) a form of limited-service outlets focusing on general merchandise like that offered in department stores.
E) a form of scrambled merchandising, consisting of large stores offering everything in a single one-stop outlet.

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