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    Marketing Study Set 15
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    Exam 15: Managing Marketing Channels and Supply Chains
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    Enhancing a Product or Service to Make It More Appealing
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Enhancing a Product or Service to Make It More Appealing

Question 296

Question 296

Multiple Choice

Enhancing a product or service to make it more appealing to buyers is ________ utility.


A) time
B) place
C) possession
D) form
E) transactional

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