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    Marketing Study Set 15
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    Exam 15: Managing Marketing Channels and Supply Chains
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    The Three Major Types of Vertical Marketing Systems Are Contractual
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The Three Major Types of Vertical Marketing Systems Are Contractual

Question 301

Question 301

Multiple Choice

The three major types of vertical marketing systems are contractual, corporate, and


A) integrated.
B) cooperative.
C) delegated.
D) manufacturer-dominated.
E) administered.

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