Starbucks Relies on PepsiCo's Distribution Network in the United States

Multiple Choice

Starbucks relies on PepsiCo's distribution network in the United States to sell its cold, ready-to-drink coffee products in supermarkets and convenience stores. These firms are most likely using

A) multichannel distribution.
B) a direct marketing channel.
C) a cooperative distribution channel.
D) a strategic channel alliance.
E) a dual distribution agreement.