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    Marketing Study Set 15
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    Exam 15: Managing Marketing Channels and Supply Chains
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    Channels Are Typically Designed to Satisfy One or More of Four
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Channels Are Typically Designed to Satisfy One or More of Four

Question 13

Question 13

Essay

Channels are typically designed to satisfy one or more of four consumer interests. What are they and why are they important?

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A consideration in channel design is gai...

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