Procter & Gamble Can Obtain Cooperation from Supermarkets in Terms

Multiple Choice

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products. Which type of vertical marketing system does Procter & Gamble represent?

A) corporate vertical marketing system
B) integrated vertical marketing system
C) contractual vertical marketing system
D) administered vertical marketing system
E) forward integration vertical marketing system