When Choosing a Marketing Channel or Intermediary, It Is Important

Multiple Choice

When choosing a marketing channel or intermediary, it is important to ask several key questions, including which of these?

A) How many of the firm's competitors will be using the same channels?
B) Which channels have strategic channel alliances with other resellers?
C) How long have the channel members and intermediaries been in business?
D) Who is responsible for negotiating the channel or intermediary contracts?
E) Which channel and intermediaries will best satisfy the buying requirements of the target market?